Dunkin’ is continuing its run of high-profile music partnerships, this time teaming up with Megan Thee Stallion for a new campaign kicking off 2026. The brand debuted a new ad starring the Houston rapper on Wednesday (Jan. 7).
The 60-second spot is part of Dunkin’s “Dunk N’ Pump” campaign and introduces its new Protein Refreshers and protein milk. Set on a pink-and-orange soundstage, Megan appears as “ProTina,” leading a group through a workout focused on strengthening “sip muscles” while spotlighting the new drinks. The commercial also features an original rap from Megan tied to the campaign’s fitness-inspired theme.
In a statement, Megan said the collaboration was a natural fit. She shared her excitement about bringing the Mango Protein Refresher to fans, noting that the drink works just as well for supporting a workout routine as it does for getting through a busy day.
Dunkin’ chief marketing officer Jill Nelson said the introduction of protein milk is meant to give customers more flexibility across the menu. According to Nelson, the new option pairs smoothly with coffee, lattes, and refreshers without altering familiar flavors, while allowing the brand to promote the launch in creative ways.
The campaign adds Megan Thee Stallion to a growing list of artists who have partnered with Dunkin’ in recent years, following collaborations with Ice Spice, Jack Harlow, Ben Affleck, and Sabrina Carpenter.
