A day before J. Cole’s birthday, Dreamville released information about its brand-new clothing collection.
Numerous new unisex items are part of the collection, such as the first puffer jacket made by the record company with a zipper bearing the Dreamville logo. In a press release, the jacket is described in further detail: “A novel manufacturing process that took years to create, this custom-designed cloud-printed jacket displays the classic Dreamville emblem spelt out in brilliant yellow letters placed on a black zippered backdrop.”
Along with other staples like cloud-printed basketball shorts, matching grey hoodie and sweatpants sets, and the traditional black pants, t-shirts, and shorts with the Dreamville emblem, the collection also includes premiere items like tear-away pants and quilted coaches jackets.
“Our team began developing this new Dreamville-branded zipper five years ago, and we have been eager to share the design ever since. Our new Premium Classic Puffer serves as the perfect opportunity to finally bring this exciting innovation to our fans, especially since outerwear has become such an important wardrobe staple and expression of personal style,” Dreamville’s Director of Design Raeana Anaïs said in a statement.
At 3 p.m. ET, items go up for auction on Dreamville.com. In the upcoming months, more seasonal items will be added to the website.
Below are some pictures of the new puffer jacket.
