Drake’s ‘Iceman’ Era Begins With Livestream, Ice Trucks & New Music: NFR Podcast Breaks It Down.

Drake is officially turning down the heat this summer — literally. The rap superstar has launched the icy rollout for his forthcoming solo album Iceman, and fans are already buzzing. On the latest episode of the NFR Podcast, hosts Luca and Anthony dive deep into everything we know so far: from cryptic livestreams and new singles to what this project could mean for Drake’s post-2024 narrative.

The rollout began on July 4 with a livestream titled Iceman Episode 1, streamed directly from an actual Toronto ice company warehouse. The video showed Drake inside the cold storage facility before hopping into a branded ice truck and driving around the city — an on-the-nose, but perfectly Drake move. According to NFR, this unconventional rollout signals a return to solo form, paired with a touch of performance art.

As part of the livestream event, Drake released a new single, “What Did I Miss?” — a sharp, beat-switching track that touches on the aftermath of his much-publicized 2024 beef. The song appears to address people who “snaked” him, hinting at betrayal and shifting alliances in the rap game. The single also reportedly previews a colder, more villainous tone — a stark contrast from his previous commercial efforts.

The livestream also teased additional unreleased tracks, including:

  • “2 Mazza” featuring Smiley
  • “Supermax Deals” — a title already sparking fan theories across social media

NFR’s hosts are betting big that Iceman will lean into a more rap-heavy direction — a pivot from Drake’s recent forays into R&B and melodic projects. They point to the aggressive tone in “What Did I Miss?” and speculate this could be Drake’s “villain arc”, a calculated response to the drama of 2024. The comparisons to Scorpion are already rolling in, with fans wondering if Iceman will be another reactionary project — or something more personal and focused.

One hope from the podcast hosts: fewer features, more bars.

Drake is set to hit the stage at Wireless Festival (July 11–13), followed by dates across Europe — and fans are wondering whether that means the album is dropping soon. The NFR team predicts a late August or October 2025 release date, though nothing has been confirmed.

If anything, the strategy seems clear: Drake is building anticipation slowly, with just enough mystery to keep everyone watching.