With 2025 winding down, it appears increasingly unlikely that Drake’s long-teased album ICEMAN will arrive before the end of the year, positioning 2026 as a potential takeover moment for the Toronto superstar. Even without a recent single or official release from the era, Drake continues to keep anticipation alive through social media, subtly expanding the aesthetic and personality behind the project.
On Saturday, Dec. 13, Drake posted an Instagram video of himself playing hockey, gliding across the ice with confidence as fans quickly tied the visual to the icy persona he’s been building around ICEMAN. While critics predictably chimed in online, Drake appeared unfazed, leaning further into the theme rather than backing away from it.
The clip follows a pattern of unconventional promotion that has defined the ICEMAN rollout so far. Earlier livestreams tied to the album sparked debate among fans, with some praising the raw, experimental approach while others questioned its focus. Regardless, the rollout has remained one of Drake’s most talked-about in years, even without a steady stream of new music.
Ultimately, the full album will determine where ICEMAN lands within Drake’s catalog, but his continued commitment to the character suggests a clearly defined vision is taking shape. The hockey video, while casual on the surface, functions as another piece of world-building that keeps fans engaged as the wait continues.
As debate continues around Drake’s recent output, attention remains firmly fixed on ICEMAN. Whether the album fulfills its growing mythology or challenges expectations altogether, all signs point toward Drake preparing for a major statement when the time is right.
