DJ U, a rising name in the media world, sat down with We Are Florida Podcast Presented by Mix-One Essentials to discuss his journey from DJing in Chicago to running one of the most talked-about interview platforms in hip-hop media. The conversation covered his time as King Von’s DJ, the backlash surrounding his interviews, and his views on the ever-evolving Chicago street culture.
From ‘Devil Fresh’ to DJ U: A Career in the Making
DJ U’s journey began in 2015, learning the craft from veteran Chicago DJs before stepping into the scene under the name “Devil Fresh.” Over time, he rebranded and built his reputation, working alongside artists like Queen Key, Cowboy, and the late King Von. In 2018-2019, he made the move to Atlanta, hoping to elevate his career on a larger stage.
King Von’s DJ & The Transition to Media
In 2020, DJ U took on what he calls his “best DJ gig” yet—touring with King Von. Despite their close working relationship, he maintained professionalism, keeping a distance from Von’s personal affairs. However, Von’s tragic passing deeply affected him, prompting a shift from DJing to media.
Now, his podcast and interview platform have become a hub for raw, unfiltered conversations about street culture, hip-hop, and Chicago’s ongoing conflicts. But with success comes controversy.
The ‘Death Couch’ & Interview Backlash
DJ U’s platform has gained notoriety for what some call the “death couch” or “curse couch”—a reference to multiple interviewees passing away after appearing on his show. His decision to interview gang rivals and relatives of fallen artists has drawn criticism, with some accusing him of exploiting street conflicts.
But DJ U stands by his work, arguing that he provides a balanced perspective by showcasing multiple sides of the story. Recent events, however, have made him more mindful of the impact of his content—especially after seeing his young nephew consuming videos about deceased interviewees.
Exclusive Interviews & Street Culture Insights
DJ U has conducted some of the most talked-about interviews in hip-hop media, including sit-downs with Woody and Sh Kell, key figures in the YSL trial. His conversation with Sh Kell was particularly significant, marking what many believe to be his first and last public interview.
His interviews with Blood Hound Jeff and his brother BGie have also stirred discussion, further cementing his role in covering Chicago’s complex street dynamics. He even touched on the possibility of Durk and Duck’s fathers meeting, providing historical context on how these relationships shape Chicago’s hip-hop and street culture.
Balancing Content & Criticism
Despite the backlash, DJ U remains committed to storytelling. He believes the demand for raw, unfiltered interviews often outweighs interest in music content, particularly in Chicago’s media landscape. He aims to stay neutral, separating personal feelings from business, while continuing to give a platform to voices that might otherwise go unheard.
He also spoke on the evolution of content consumption, the rise of platforms like Reddit’s “Chiraqology,” and the need for self-education in today’s media world. One book that left a lasting impact on him? The Power of Broke by Daymond John, which reinforced the importance of resourcefulness in building his brand.
Future Goals: From Chicago Streets to Presidential Daughters
As he continues to grow his platform, DJ U has his sights set on securing more high-profile interviews—including an unexpected dream guest: the Obama daughters. With their Chicago roots and unique upbringing, he believes their perspective would be invaluable.
