A new Uber ad starring Diddy as a commanding music boss will air during Super Bowl LVII on February 12.
In the advertisement, the Bad Boy leader speaks to the Uber executives in their office through an equally frightening henchman, telling them that “Diddy don’t do jingles.”
“So, we’re thinking a song could really put Uber One on the map,” the executive says, referring to Uber’s new all-inclusive membership.
“Diddy don’t do jingles,” the henchman replies.
However, when the executives start referring to their desired “jingle” as a “hit,” the mogul’s demeanor noticeably shifts.
“Diddy does do hits,” the henchman rebukes. “Diddy is excited.”
“Meet me at the studio,” Diddy finally says, cracking a smile.
Hip Hop artists other than Diddy are also scheduled to appear in a Super Bowl commercial this year. While Missy Elliott and Jack Harlow have hinted at their presence in a Doritos ad, Cardi B and Offset have been seen filming a McDonald’s commercial in January.
