Former NBA superstar Derrick Rose is bringing something special to his hometown of Chicago with the launch of Rose’s Flower Shop, set to open for one day only on January 2. In a video announcement, Rose declared, “Welcome to Rose’s, the number-one flower shop in Chicago. How can I help you?” While specific details remain under wraps, Rose urged his 2 million Instagram followers to stay tuned for updates.
The long-term intentions for the shop are unclear, but entering the $6.7 billion U.S. floriculture industry could be a smart move. Experts predict an annual growth of 8% through 2030, driven by Millennials and Gen Z’s interest in plants for improving air quality and home aesthetics.
If expanded, Rose’s venture would represent a rare entry into the floral business by an NBA player and highlight the underrepresentation of Black florists, who currently make up only 4% of the industry. Fans have already shown overwhelming support, with many expressing excitement about visiting the shop and hoping it becomes a permanent fixture in Chicago.
For now, all eyes are on January 2, when Derrick Rose will give Chicago its flowers—literally.
