On a recent episode of the Bootleg Kev podcast, music executive and producer Damizza explored the growing impact of AI in music creation and the evolving landscape of the industry. From AI-generated beats to the role of major labels, the conversation highlighted how technology is reshaping production, distribution, and artist strategy.
Damizza unpacked the rise of AI music tools, explaining how apps like Udo and Sono can generate beats with specific styles, BPMs, and influences from iconic producers. By simply typing a description, users can instantly access multiple high-quality options, a development that some in the industry find “spooky” in its implications. He noted that AI-generated music is beginning to mimic sampling, providing stems and options for producers while major labels like Universal, Warner, and Sony work to regulate its use.
Recent settlements, including Universal’s resolution with Udo, are creating frameworks for AI-generated tracks to legally use catalog content, crediting original sources much like traditional sampling. Damizza emphasized that AI is already integrated into studio production, whether for hooks, lyrics, or beats, and will continue to be a tool in music creation. The key, he said, will be balancing technological assistance without stripping the soul from music.
The discussion also touched on the evolving business of music. While AI-generated content is transforming production, much of the record industry’s revenue now comes from data and product sales rather than traditional album sales. Damizza suggested that short, catchy tracks, sometimes as brief as 30 seconds, are enough to generate streams and engagement, reflecting shifting attention spans and the rise of digital-first music consumption.
Looking beyond AI, Damizza predicted a resurgence of human-created music, with vinyl, CDs, and underground movements gaining momentum. He cited the work of Mass Appeal and Nas’s label, which continues to release classic Hip-Hop projects, including Mob Deep and Big L albums, while also investing in cultural institutions like the Hip-Hop Museum. This focus on authenticity, he said, is shaping a new wave of indie and underground artistry.
Damizza also discussed his own return to the public sphere, leveraging social media and podcasting to share insights and breaking news while applying his “synergy marketing” philosophy. By consistently producing content, he builds relationships and maintains relevance in a space that often favors the next viral moment.
The episode closed with a reflection on societal divisiveness and tribalism, as Damizza highlighted how identity and media can be manipulated for profit. He framed the conversation as a cautionary tale for artists and audiences alike: while AI and business innovations drive the industry forward, human creativity, perspective, and cultural engagement remain central to music’s future.
