As 2024 wraps up, CWTFB Radio is ending the year with a bang. This week, the crew is diving into the culture, chatting with the founders of Crown Legends, the exclusive fitted cap shop that’s been killing the game since 2021 and much more. Located at 426 Mass Ave in Boston’s South End, Crown Legends quickly became the go-to spot for hat enthusiasts, offering a fresh outlet for an underserved market. No more long drives or waiting for drops out of town — they brought the heat to the heart of the city.
CharlieMaSheen, KASH, and Bellez catch up with Manny, AlHaze, and Birdie, the squad behind Crown Legends, to talk about how they built this powerhouse from the ground up. The conversation flows like a laid-back street corner chat — full of laughs, stories, and real talk about how these guys carved out a lane for themselves.
Manny and Al’s hustle started with a trip to New York, where they saw the huge crowds waiting outside legendary hat shops. The idea clicked: why wasn’t Boston getting the same love? Armed with that vision, they knew they had to create their own wave. They wanted to bring that exclusive New York energy to their hometown — and Crown Legends was born.
The duo’s background and bond run deep. Manny and Al have been tight for years before even thinking about opening the shop. The decision to land in the South End came thanks to a favor from their friend Joe, who helped secure the perfect spot. Al, not only the co-founder but also the mastermind behind the store’s name and logo, says, “We wanted something that resonated with the culture, something that meant something to us.”
As the Crown Legends team kicks back with the CWTFB hosts, they talk about their journey — from the idea to the execution, the struggles, and the grind. From dealing with crazy lines during drops to keeping the store’s vibe authentic, they’re all about sticking to their roots. One of the best moments? Manny jokes about always wearing hats — as if he could avoid the pressure that comes with owning a store that’s all about headgear and much more.
But it’s not all about the hats. The team shares how the shop became a community staple, one that blends streetwear, culture, and local pride. And they’re not stopping anytime soon. Whether it’s dealing with the hustle of Boston’s music scene, pushing for their own brands, or staying connected with the growth of figures like Jaylen Brown and his mission to support Black-owned businesses, Crown Legends is on the rise.
