Travis Scott re-released his old mixtape “Days Before Rodeo” on streaming services, adding several new bonus tracks over the course of the release week. This was likely a strategy to boost first-week album sales.
Travis Scott’s album sales projections increased significantly after he continued to add new bonus tracks, leading to a chart battle with Sabrina Carpenter for the #1 spot. This appears to have been an intentional move by Travis to try to beat Sabrina’s projected numbers. In this Club Ambition clip, SOUND & the crew had a discussion which covered how this strategy of bundling and repeatedly adding new music to boost sales numbers is becoming more common in the music industry, with some viewing it as an exploitative tactic rather than artistically driven.
There is debate about whether this approach is good for the industry, or if it damages the integrity of album sales and chart positioning. Some feel it’s the artist using the tools available to them, while others see it as an ego-driven “money grab” that undermines genuine fan engagement. The conversation also touches on the broader state of the music industry, with declining album sales and the dominance of streaming making it difficult for many artists to achieve strong first-week numbers organically. SOUND also mentioned that Travis Scott is set to release a new music video for a track from the re-released mixtape.
