In this Club Ambition clip, SOUND and the crew discussed Kendrick Lamar making a music video for his song “Not Like Us,” over a month after the song’s release. There’s speculation about the video’s content, with some scenes filmed in Compton and others possibly shot earlier.
The video is expected to be highly impactful and visually striking, potentially one of the most important hip-hop videos. They mentioned that Black Hippy and TDE members are reuniting for the video shoot.
Some fans argue Kendrick is “milking” the situation, but the hosts disagree, comparing it to Drake’s promotional efforts.
There’s discussion about artist development and the impact of relying too heavily on one artist in the music industry. The hosts speculate about a possible Kendrick Lamar project coming in the near future.
They debate the potential commercial success and artistic direction of a new Kendrick album. The conversation touches on Kendrick’s perfectionism, his approach to creating meaningful content and more.
