Cheeze Beatz, the super producer behind some of the biggest hits in the Atlanta music scene, sits down with Lalaa Shepard on The Progress Report for an insightful conversation about his incredible journey—from his humble beginnings in Miami to becoming a key player in the music industry. Originally moving to Atlanta at age 12, Cheeze reflects on how life’s early challenges, including his mom’s abandonment by her partner, shaped his drive and resilience.
From Rapper to Producer: A Natural Transition
Cheeze Beatz began his career as a rapper in 2006, but it was his transition into production that would define his legacy. His journey into music production came after a pivotal change: his original stage name, “Cheese,” was accidentally altered to “Cheeze” by a tattoo artist, and it stuck. That small misspelling would ultimately become the brand he’s known by today.
His credits are numerous, with some of the biggest names in music relying on his beats, including Migos, Nicki Minaj, Plies, Yung Joc, Cardi B, and City Girls. He produced the breakout track “Handsome and Wealthy” for Migos, solidifying his spot as a prolific producer in the Atlanta music scene. Cheeze also recalls the deep bond he shared with Migos’ Takeoff, reflecting on his untimely passing and his hope for a potential Migos reunion.
Music and Beyond: Cheeze Beatz’s Entrepreneurial Mindset
Beyond music, Cheeze Beatz is a serial entrepreneur, expanding his reach into various ventures. He’s the proud owner of Hibachi by Entrees, a successful hibachi restaurant, and has also invested in a Miami nightclub and real estate. Additionally, Cheeze has found a passion for teaching, offering music classes to inspire the next generation of creatives.
For Cheeze, his business ventures are about more than just financial success—they’re about securing a future for his family and leaving a lasting legacy. “I’m always thinking about what’s next,” Cheeze says, focusing on building a future not only for himself but also for his three children. He speaks about the importance of constantly progressing in life, both personally and professionally.
The Road Ahead: New Music and New Opportunities
Looking to the future, Cheeze is far from slowing down. He has about 30 records lined up for release between now and April, signaling that his creative drive is as strong as ever. Cheeze is particularly eager to work with artists like Rod Wave and expand his musical footprint even further.
