Casablanca has opened its first-ever boutique at 62 Rue du Faubourg Saint-Honoré in Paris, placing the brand among neighbors like Comme des Garçons and Hermès. This marks a major step for the Gen Z-focused luxury label founded in 2018, establishing its presence in the global fashion capital.
Spanning 5,000 square feet across three levels, the space blends Moroccan, Japanese, and Greek influences with modern sports aesthetics. Designed around a deconstructed tennis court concept, the store includes Carrara marble mosaic floors, velvet textures, a futuristic ceiling, and lacquered wood features. Architect Carlos Scarpa served as a key inspiration for the layout.
The lower level is covered in green carpet that extends up the walls, housing transparent displays in a layout compared to the visual style of Apple TV’s Severance. Arched niches and Parisian wall moldings ground the space in classic design tradition while contrasting with its clean, modernist finishes.
Casablanca plans to expand its retail footprint beyond Paris. A Beverly Hills location is set to open in mid-August, with stores in New York, Miami, London, Milan, and Dubai also in development.
