Cardi B has announced a new partnership with Revolve Group, expanding into both apparel and beauty. This collaboration marks her debut in these industries and Revolve’s entry into beauty. She has previously worked with brands like Fashion Nova, Reebok, Skims, and Marc Jacobs.
Speaking about the venture, Cardi B acknowledged the high expectations surrounding her beauty line, comparing the anticipation to that of a new album. She emphasized the pressure to deliver top quality, knowing that people either expect excellence or hope for failure. Her team includes her longtime manager, Patientce Foster, and stylist, Kollin Carter, who share a competitive drive to succeed. They aim to stay authentic while building a strong brand identity.
Foster explained that the goal is to extend Cardi B’s established brand without compromising who she is. The team wants to evolve her image while maintaining her authenticity. Cardi B also expressed her ambition to build a lasting legacy, drawing inspiration from figures like Rihanna, Kim Kardashian, and Beyoncé. She emphasized the importance of financial security for her children, wanting to ensure they don’t struggle with music rights in the future.
While she hasn’t revealed the launch date for the apparel and beauty lines, Cardi B showcased a dress from her collection when announcing the partnership.
