Camilla Araujo sparked a wave of reactions online after recreating Kim Kardashian’s iconic 2014 Paper magazine cover — the image often credited with breaking the internet. Araujo’s version mirrors the original down to the details: a champagne bottle arcing into a glass perched on her backside, a sleek black gown, and a polished studio pose. Instead of Kardashian’s name, the mock cover reads “Camilla Araujo,” stamped with the year 2025.
Araujo shared the photo on Instagram with a minimal caption — “Camilla Araujo for Paper Mag 2025” — allowing the image to speak for itself. The comparison was clear and intentional, and reactions came fast. Supporters praised her take, calling it bold and stylish, with comments like “Ate!” and “Dare I say you did it better.” Others questioned the move, labeling it forced or asking how many attempts it took to perfect the balance.
Kardashian’s 2014 Paper cover, shot by Jean-Paul Goude, was a turning point in digital culture, sparking widespread discussion about celebrity influence, body image, and online power during a moment when reality TV and viral media were reshaping fame. A decade later, Araujo’s recreation arrives in a different environment — one where social media creators command the same cultural attention once held by reality personalities, and where visibility is built directly from online followings rather than traditional media structures.
Fans framed Araujo’s post as a sign of her rising influence, with one comment reading, “Camilla runs the internet at this point.” Her engagement numbers supported the sentiment, as the photo crossed 40,000 likes within two days. The cover moment also follows another playful tribute: a self-funded commercial inspired by classic Marilyn Monroe imagery. “You guys know I’m not really brand friendly,” she said in the clip, explaining her decision to create and promote the spot herself.
Araujo’s latest move reflects a familiar era-defining formula — recreate a culturally stamped visual, spark conversation, and challenge who holds the power to “break the internet” today.
