Buckwild: The Changing Dynamics of Beat Production and Artist Discovery.

In a recent discussion on BagFuel with ES$O & Hynaken, Buckwild the iconic producer reflects on how the music industry has changed, particularly regarding beat production and artist investment. Buckwild opens up about his strong opinions on the common practice of sending beats to artists. He contrasts the current ease of sending beats digitally with the past practice of playing them in person. He reminisces about experiences with industry figures like Fat Joe, who would sometimes dismiss beats, emphasizing that feedback was once direct and critical. 

Buckwild argues that the industry has shifted from investing heavily in artists to focusing more on quick digital transactions. He notes how The Burns Brothers had to invest significantly to nurture talent and how production companies used to play a crucial role. Today, he suggests that reviving the production company model might be key to success. The crew also discussed the importance of radio over streaming for revenue and highlights how artists like Money Long benefit from radio exposure. They critique the current industry’s approach to promoting and nurturing talent, stressing the value of organic growth and networking among producers.