On this episode of The Franchise Report, Barz Li Listen, now officially going by BSO NK Bars, made his return to the show and once again delivered a high-energy appearance.
Early in the conversation, Bars confirmed that going forward all his music will be released under BSO NK Bars, solidifying the BSO tag as part of his brand identity. He acknowledged past projects released under “Bars Listen” but emphasized that the new branding is official and tied directly to the BSO movement.
He mentioned ongoing live performances, with a regular presence at Aziza (referred to as a “home base” venue). Bars stressed that BSO is consistently active, pushing multiple creative avenues.
While visuals have not yet been released, Bars explained that new videos are being carefully developed. He made clear that they will not be the typical “parking lot and cars” format, but rather fully-produced treatments using proper setups, rentals, and Airbnbs to match the quality of the music. For Bars, the BSO movement is about avoiding shortcuts and ensuring everything released is executed at a high level.
As expected, Bars shut the show down with a live freestyle/rap session. The performance included signature high-energy delivery and lyrical references to money, ambition, and legacy, drawing comparisons to basketball greats like LeBron James, Kobe Bryant, and Shaquille O’Neal. He previewed the single from Hungry, giving fans a taste of what’s next.
Before wrapping, Bars sent shoutouts to:
- His BSO team.
- His wife, kids, and family in Jersey.
- Cousins and extended family in Brooklyn.
- Friends and supporters, including those currently incarcerated.
He reiterated that BSO “runs the table”, reflecting pride in the collective.
Bars also promotes BSO-branded merch, encouraging listeners to reach out for shirts and other customized gear.
The episode captured Bars’ transition into his new BSO NK Bars branding, his steady stream of upcoming projects, commitment to elevated visuals, and trademark performance energy.
