Streetwear brand 4f1ve6 recently held a pop-up event in Chicago, located at 427 S Dearborn St in partnership with Jugrnaut. The activation ran from 3 p.m. to 5 p.m. and featured a range of the brand’s offerings, including fitted wear, snapbacks, T-shirts and more.
Founder Nice, representing Boston, used the Chicago pop-up to highlight both the clothing line and his city. In a message to supporters, he wrote: “We put on the right way in The Chi! They got a whole new view of Boston now real shit!”
Throughout the event, Boston music played in the background, a deliberate choice to show appreciation for the city that has supported the brand, while introducing its sound and culture to new audiences. Nice also noted that he intends to bring the same approach to future pop-ups, blending 4f1ve6 apparel with Boston’s music wherever the brand travels next.
The Chicago stop is part of 4f1ve6’s growing series of pop-ups, signaling the brand’s expanding presence beyond its Boston roots.
