In 2008, The Hundreds made waves with an official Disney collaboration centered around Peter Pan’s Lost Boys — a first for an independent streetwear label. Now, nearly two decades later, co-founder Bobby Kim, better known as Bobby Hundreds, has come full circle. After stepping down from The Hundreds in March 2025, he’s taken on a new role as Vice President of Creative at Disney, where he’s already leading one of the company’s boldest fashion projects yet.
The creative milestone arrives with Disney’s first-ever Formula 1 collaboration — a 25-piece collection that merges racing culture with Mickey Mouse iconography. The apparel and accessories line, which includes hoodies, T-shirts, windbreakers, and race-inspired caps, celebrates the third annual Las Vegas Grand Prix taking place on November 22. Fans can grab pieces early through a special Las Vegas activation that weekend or online via DisneyStore.com beginning November 8.
For Kim, the partnership brings his creative journey full circle. “Just working at Disney is closing a big loop that took decades,” He said in the interview. “Our first big licensed collaboration at The Hundreds was with Disney, and now I’m helping lead creative for the company that inspired me from the start.”
As Kim explained, the creative process at Disney differs vastly from his days as an independent brand owner. “When you own your own brand, you’re in a vacuum,” he said. “At Disney, it’s a team sport. You’re adding to a legacy that existed long before you and will continue long after you’re gone.” He describes the work as less ego-driven and more collaborative, rooted in the weight of Disney’s century-long storytelling tradition.
The Disney x F1 collection reflects that philosophy, balancing nostalgia with innovation. “It was important that the line felt familiar but not dated,” Kim said. “We wanted to honor the history of both Disney and Formula 1 while keeping things forward-looking.” While Mickey Mouse takes center stage throughout the designs, Kim was intentional about not making the product feel overly youthful. “We approached it in a way where any F1 fan would appreciate it, but Disney fans would still find their world within it,” he added.
Kim hinted that more characters could appear in future releases, possibly including favorites like Roger Rabbit and Peter Pan’s Lost Boys. Beyond fashion, he hopes to expand Disney’s creative ecosystem by connecting with underground artists and smaller streetwear brands — much like he did through The Hundreds. “That’s one of my goals,” Kim said. “We’re opening conversations with designers and brands that have always wanted to collaborate but didn’t know how to reach Disney. This isn’t just about big names; it’s about bringing in emerging voices too.”
With this new chapter, Bobby Hundreds is bridging two worlds — independent streetwear and global entertainment — using design as a universal language. And for fans, it marks the beginning of a new creative era for both Disney and one of streetwear’s most influential figures.
