Devin L. White co-founded Blacktivity with a clear goal: to create a platform where Black stories, especially those of Black women, are fully represented and celebrated. Launching in summer 2025, Blacktivity is a new streaming platform designed for Black creators to share both long and short-form content.
Described as a mix between TikTok and Tubi, Blacktivity will debut with a concert on August 30 featuring artists like Mariah The Scientist, Tink, and Fridayy. Built on the Red Coral Universe, founded by Oscar-winning filmmaker Larry Meistrich, the platform will run ad-supported, offering creators strong CPMs and full access across devices. Revenue will come from completed ad breaks, encouraging creators to prioritize quality and engagement.
White emphasized that Black women are central to Blacktivity’s mission, both in front of and behind the camera. He recalled how a comment from his aunt—“I don’t always want to be strong”—motivated the team to broaden portrayals of Black women beyond stereotypes of resilience. “We want to reflect the people I see every day,” White said. “That’s what truth looks like.”
The platform aims to move beyond the trauma-centered narratives often seen in mainstream media. Instead, Blacktivity highlights joy and everyday life. One story White mentioned involves a Black woman kayaker, the only one in her area, who is eager to share her unique experience on the platform.
Behind the scenes, Black women also hold leadership roles. White co-founded Blacktivity with Ngozi Robinson, a non-profit leader. “Any business that’s thriving should have a Black woman at the table,” he said, citing values like compassion and integrity that Black women bring to leadership.
Blacktivity is also addressing economic disparities. White noted that Black women creators have historically been underpaid, earning 35% less than white peers in 2021. With a more equitable ad-revenue structure, Blacktivity intends to center Black viewership and fairly compensate creators who’ve long fueled digital media.
More than a streaming service, Blacktivity positions itself as a cultural archive. “It’s an extension of legacy,” White explained. “We want to tell stories that show the full spectrum of Black women’s lives and preserve them for future generations.”
As the summer launch approaches, Blacktivity is making its purpose clear: this platform exists to reflect Black life as it really is, not in reaction to anything else, but as a confident expression of identity, creativity, and culture.
