Big X the Plug recently dropped one of the hottest albums of the year, Take Care, showcasing his rapid rise as an independent rapper. In an insightful conversation arranged by ‘Million Dollaz Worth Of Game’, he sits down with United Masters CEO Steve Stoute as they break down the power of remaining independent in the music industry. The discussion touches on Big X’s impressive football highlights, his Texas roots, and the growing influence of Southern rap in his music.
Throughout the interview, Big X emphasizes his swift success as an independent artist, boasting impressive streaming numbers and fan growth without the backing of a major label. Steve Stoute highlights the importance of having a solid infrastructure and a reliable team, underscoring how United Masters helps artists manage their careers independently. They also explore how the music industry has evolved, with changes in how albums are released and marketed in today’s streaming-dominated world.
A key theme in the conversation is how independent artists can create various revenue streams beyond just music sales. Big X and Stoute discuss opportunities such as sync deals, publishing, merchandise, and brand partnerships. They also touch on the challenges of sample clearance in music production, adding another layer of complexity to the creative process.
The discussion shifts to the personal challenges that come with success, particularly the sense of entitlement that can arise from friends and family. Big X candidly shares how he navigates these issues while staying true to his craft. Authenticity is central to his music, as he draws inspiration from his real-life experiences, which helps him connect with his audience.
With ‘Take Care’ setting the stage for his ascent, Big X the Plug is just beginning what could be a legendary career. His blend of real-life storytelling, business acumen, and independent hustle signals that the sky’s the limit for this Texas-based rapper.
