Boston rapper Ayo Sk3tch recently returned home, and the HIGHSTREET crew seized the opportunity to reconnect. The lively episode featured discussions about Sk3tch’s recent tours, insights into breaking through the competitive music industry, and a preview of an unreleased track showcasing his lyrical prowess.
Reflecting on his musical evolution, Sk3tch discussed how his brother Alex produced his early tracks and his transition from childhood “gangster rap” to an East Coast-inspired sound. He shared recent experiences performing alongside artists like D Savage, Chris Travis, and Bobby Shmurda, emphasizing the importance of consistency, networking, and seizing opportunities while cautioning against entitlement among new artists.
The conversation tackled the issue of inflated streaming numbers. Sk3tch and the hosts highlighted how fake streams fail to translate into genuine fan engagement, often leaving live performances poorly attended. They stressed the importance of authentic promotion through verified playlists and targeted ads. Tools to detect fake streams, such as monitoring listener data and skip rates, were also discussed, with a nod to controversies involving big names like Megan Thee Stallion.
New intern Max, a Berklee College of Music student, was introduced, bringing music business knowledge and production skills to the team. The hosts underscored the values of humility and hard work in the industry, stressing that even celebrities should be treated like ordinary people.
The episode took a personal turn as the crew reminisced about youthful escapades, including underage drinking stories and wild New Year’s Eve parties. These candid moments, such as getting picked up by a parent after a drunken night or being placed in protective custody by state troopers, added a relatable, down-to-earth touch.
The discussion closed with a focus on upcoming tours and the importance of supporting the local hip-hop scene. Sk3tch advocated for community-driven collaboration over competition, emphasizing teamwork, gratitude toward peers and much more.
