Apple is reportedly shifting away from its traditional annual product release schedule, according to Bloomberg. Historically, the tech giant has introduced new software at WWDC in June, followed by hardware announcements in September and October, including iPhones, iPads, and iMacs. However, Bloomberg reports that Apple’s extensive hardware lineup now makes it difficult to maintain yearly upgrades for all products.
With additions like AirPods and Apple Watches, including various models like the Apple Watch Ultra and iPhone SE, some products may not require frequent updates, Bloomberg notes.
Apple has already started deviating from its typical release pattern over the past two years, with notable launches like the HomePod in January 2023, the 15-inch MacBook Air in June 2023, and new iPads in May 2023.
One reason for this shift is the challenge of simultaneously upgrading hardware and providing timely software updates for iOS, macOS, visionOS, watchOS, tvOS, and iPadOS. Bloomberg highlights that Apple has delayed certain software features until after launch due to readiness issues.
Looking ahead, Apple is reportedly planning to stagger the release of Apple Intelligence and other products through 2025.
Stay tuned for updates on Apple’s future launches.
