Since launching in December 2023, Afropop, Oklahoma’s only Black-owned soda company, has been selling out fast. Founded by Jamel Stephens, the brand features all-natural ingredients and bold, culturally inspired flavors. With availability in Oklahoma City, Moore, Norman, Tulsa, and Broken Arrow, Afropop is growing rapidly in the booming craft soda market projected to reach $600 billion by 2030.
Afropop is more than just a beverage. Each can features a Black woman on the label, symbolizing the brand’s commitment to representation. “Afropop isn’t just about great taste. It’s about identity, creativity, and reclaiming space in an industry where we’ve been historically overlooked,” said Stephens. Signature flavors include Grandma’s House, a butterscotch cream soda, and Blvcker The Berry, a deep berry blend, each telling a unique story.
Stephens, who grew up in rural Oklahoma, sees Afropop as an extension of his artistic vision. Collaborating with local artists, he ensures each can serves as a cultural canvas. “Afrofuturism is at the heart of Afropop,” he explained. “It’s about freedom, storytelling, and honoring our roots while looking forward.”
Afropop follows in the footsteps of Jay-Kola, Oklahoma’s first Black-owned soda brand, founded in 1918 by Percy and Hattie James during segregation. “A century later, we still don’t see the representation we deserve in this industry,” said Stephens. “Afropop exists to change that.”
Beyond soda, Stephens is focused on impact. After a customer at Eastside Pizza in Oklahoma City shared how much Afropop’s visibility meant to him, Stephens realized the brand was part of something bigger. “That moment solidified for me that this isn’t just about soda. It’s about visibility, empowerment, and giving people something they can see themselves in.”
Looking ahead, Afropop plans to expand while supporting Black creatives through scholarships, grants, and collaborations. “The three pillars of Afropop are craft, creativity, and culture,” said Stephens. “We’re building a movement.”
For more information, visit AfroPopCo.com or follow the brand on Instagram @AfroPopCo.