Adidas continues to blend fashion and culture, creating iconic sneakers like the Samba and Gazelle, which have become style staples. Staying in tune with trends, the brand has introduced the ADIDAS Z.N.E. collection, accompanied by a new campaign featuring rising stars such as Tate McRae, Jude Bellingham, and Noah Lyles.
The campaign emphasizes unity across different fan bases, from sports to pop culture, showcasing the collection from multiple angles. With a focus on comfort, the Z.N.E. line includes colorblocked hoodies, sweatshirts, pants, tees, and shorts, all featuring Adidas’ signature three stripes.
Each piece incorporates Adidas’ Primeknit technology, designed to support movement, and boasts a minimalist style that serves as a blank canvas for creative outfits and layering.
The campaign’s diverse cast, including singer Tate McRae, actress Xochitl Gomez, KPOP group BABYMONSTER, and athletes Noah Lyles, Jude Bellingham, and others, highlights Adidas’ influence across different cultures. These young talents demonstrate the versatility of the brand’s apparel, showing how it fits seamlessly into everyday life.
Jude Bellingham shared his excitement, saying, “Being featured alongside such icons in Adidas’ latest collection is an honor. I love the comfort and fresh look of the new Z.N.E. collection.” Tate McRae echoed the sentiment, adding, “It’s amazing to join the Adidas family. I’ve already started wearing the pieces on stage!”
Aimee Arana, Adidas Global’s General Manager of Sportswear and Training, noted, “Comfort-driven looks rooted in sports are shaping today’s fashion. This campaign celebrates how people use these styles to connect with each other through sport culture.”
The ADIDAS Z.N.E. collection is now available globally on the Adidas website, app, and in stores.
