From May 8–10, sneaker retailer SVD is hosting a pop-up in Madrid dedicated to the new adidas Originals x Willy Chavarria collaboration. The event takes place at SVD’s Calle Churruca 5 location and runs from 11 a.m. to 8 p.m. daily.
The pop-up will showcase exclusive footwear and apparel from the collaboration. Known for his blend of streetwear and narrative-driven design, Willy Chavarria’s work often features oversized silhouettes and social themes. His partnership with adidas Originals offers a new take on the brand’s heritage.
In addition to the collaboration pieces, attendees will also have the opportunity to view Chavarria’s main collection in full—marking the first time it’s available in Spain. The event begins with a VIP preview and dinner for invited guests including local artists and creatives.
SVD, which operates flagship locations in Madrid, Barcelona, and Dubai, is known for combining fashion retail with curated experiences. The pop-up continues that approach, blending new product drops with cultural engagement.
