A$AP Rocky is teasing fans awaiting his long-delayed album ahead of his Camp Flog Gnaw performance. The rapper unveiled a bold zip-up hoodie that reads “ALBUM NEVER DROPPING” across the front in large block letters, referencing the continued wait for his next release. The hoodie, featuring distressed white text and red sleeve graphics, is being sold at the festival for $150.
Rocky’s choice appears to be a playful jab at the ongoing anticipation surrounding his upcoming album, Don’t Be Dumb, which he began teasing years ago. Expected to be his first full-length project since 2018’s Testing, the album has been previewed through scattered snippets and occasional studio updates. Earlier this year, Rocky stated the album was being mixed and mastered, but the release date continues to shift.
Fans at Camp Flog Gnaw reacted with humor and frustration, viewing the hoodie as both trolling and acknowledgment of the mounting pressure. Some joked that the merch might be the closest they get to new music this year, while others suggested Rocky may be using the moment to generate attention before a real announcement.
Online reactions ranged from lighthearted criticism to acceptance, with some fans appreciating the honesty and others doubting the strategy will revive excitement. The moment highlights the ongoing conversation around the album and the expectations tied to Rocky’s next release.
