Independent artists chasing clout instead of careers? LaRussell isn’t having it. In a no-nonsense episode of BagFuel, the Bay Area rapper and entrepreneur called out the common pitfalls that keep independent artists from real success. From reckless spending to treating rap like a hustle instead of a craft, he offered a reality check that every up-and-coming artist needs to hear.
Spending for Clout Instead of Success
LaRussell took aim at the misguided investments many indie artists make, blowing their budgets on viral stunts, strip club flexes, and image-building rather than meaningful promotion. He called it “emotional budget” spending—wasting money on looking like a rapper instead of actually being one.
“They rather look like rappers than be rappers,” he said, emphasizing that authenticity and artistry should come before aesthetics. He recalled early pressures to change his image but stayed true to himself, proving that talent and strategy outweigh gimmicks.
The Hustle Mentality Hurting Rap
According to LaRussell, too many artists today treat music like a side hustle instead of a passion. He compared the mindset to flipping a pack—rushing out records for quick cash instead of building longevity.
“Some of these dudes don’t even like rap,” he said, arguing that this lack of commitment is why influencers and content creators are making more waves in music than traditional rappers.
Old-School Hustle Still Works
While the industry has shifted toward digital, LaRussell still believes in the fundamentals. He revealed that he still sells physical CDs, puts up posters, and prioritizes direct-to-fan interactions—things many artists have abandoned.
“They convinced us to stop selling hard product and just rely on streaming,” he said, pointing out how this benefits corporations more than artists. For him, streaming is a tool, not the foundation of a career.
Do Artists Really Want to Be Stars?
The conversation turned heated when LaRussell challenged the idea that some artists don’t want superstardom. He called it a cop-out, saying that deep down, every artist wants to be the best—they just don’t always believe they can be.
“If you don’t want to be number one, you’re copping out,” he declared, making it clear that he refuses to settle for anything less than greatness.
LaRussell closed the episode with a passionate speech about ambition, authenticity, and standing on business. For him, independent success isn’t just about making music—it’s about making an impact.
