Japanese brand BEAMS has officially launched its North American online store, expanding its presence in the region. The e-commerce platform will offer products from BEAMS and other brands, operated by BEAMS America in partnership with Pacific Fashion Works. This move supports the company’s long-term goal of establishing a permanent physical location in the United States.
BEAMS recently concluded its BEAMS PLUS LIMITED STORE pop-up in New York City and is set to return to Los Angeles for another temporary pop-up this week. These events help the brand connect with local customers ahead of a potential flagship store.
Founded in 1976 by Etsuzo Shitara, BEAMS started as a small store that later became BEAMS HARAJUKU, its menswear flagship. Now privately owned by BEAMS Co., Ltd., with Yo Shitara as President, the company operates around 150 stores in Japan and international locations in Taipei, Hong Kong, Beijing, and Bangkok.
