Ye recently took to Instagram to reveal the official cover art for his upcoming album BULLY and now he has launched a merch collection to accompany the project.
The collection features long-sleeve t-shirts in black and white each displaying the album cover a striking black-and-white image by photographer Daidō Moriyama. Short-sleeve t-shirts keep it minimal with just the album title “BULLY” in gothic font. In addition to the apparel Ye has made pre-orders for the album available on vinyl and CD. However no official release date for BULLY has been announced yet.
Ye and the YZY team later debuted a commercial during the 2025 Grammy Awards showcasing a new line of sweatshirts t-shirts and shoes all priced at $20 USD. The collection includes a collaboration with designer Gosha Rubchinskiy and the BULLY merch line has been expanded with a grey t-shirt hoodie and sweatpants. With pre-orders for the album now live speculation continues about when Ye will officially drop BULLY. Fans can explore the full collection and album pre-orders on the newly launched website.
