In the latest episode of the Concealed Media Podcast, legendary music industry veteran OG Bigga Rankin and OG Gold sit down for an in-depth conversation about their journeys, the challenges of the music industry, and the essential values they hold as artists and mentors. With over 30 years of experience, Bigga Rankin shares invaluable wisdom on breaking into the game, developing artists, and maintaining success. Meanwhile, OG Gold opens up about his journey from Birmingham to Texas, his influences, and what it’s like to collaborate with an industry heavyweight like Bigga.
The conversation kicks off with a discussion about Young Thug (Luchi), who is currently incarcerated. Despite his situation, both OG Bigga Rankin and OG Gold remain hopeful, noting that Thug’s positive attitude and focus on family during this time could lead to personal growth. They also believe that, although Thug was in the wrong place at the wrong time, this phase could offer him an opportunity for reflection and re-centering.
With over three decades in the music industry, Bigga Rankin reflects on the qualities that make an artist stand out. He values those who can listen and take direction, stressing that trust is crucial in the business. Having seen many artists taken advantage of, Bigga places a strong emphasis on integrity and authentic connections. He highlights OG Gold’s humility and family-first approach, noting that his values align with the core principles of successful artist development.
OG Gold, originally from Birmingham, Alabama, now resides in Texas, where he’s building his career and growing his fanbase. His musical influences range from R&B legends like Bobby Brown to hip-hop icons. Gold speaks candidly about his performance jitters, revealing that while he gets nervous before shows, he finds comfort and confidence once he hits the stage. He prides himself on showcasing his talent without relying too heavily on collaborations, although he’s worked with artists like Project Pat.
The conversation also touches on the importance of the “Chitlin Circuit,” which still plays a vital role in the industry. Bigga Rankin and OG Gold discuss how small-town venues and local markets are essential for building loyal fan bases. These spaces, they explain, are where fans are most dedicated, knowing every lyric and supporting artists before they blow up on larger platforms. The duo stresses how these humble beginnings are critical to long-term success.
Marketing and promotion are crucial topics, with both artists stressing the need for consistency. Bigga Rankin advises artists to focus on releasing 6-7 songs at a time rather than full albums, emphasizing the importance of staying in the public eye. He also provides practical advice on the business side of music, such as ensuring proper documentation and registration before releasing any music. One warning he gives is about avoiding premature distribution to DJs, a common pitfall for newcomers.
Bigga Rankin shares heartfelt memories of the late Young Dolph, recalling the Memphis rapper’s humble nature and unwavering dedication to his craft. He describes attending Dolph’s memorial service, reflecting on how the rapper’s legacy continues to influence hip-hop culture. The impact of Young Dolph’s authenticity and work ethic remains an important lesson for anyone entering the music industry.OG Gold is focused on his upcoming project, Set Back for a Major Shake Back, which he’s building with a strong emphasis on content and visuals. He also proudly shares that his team sports matching chains representing “Shake Back Entertainment,” symbolizing their collective hustle and dedication.
