In a recent Club Ambition podcast clip, hosts SOUND and Noel dive into the ongoing drama surrounding rapper Hitta J3, whose bold online presence has made him a polarizing figure in the music industry. Widely recognized as a Compton rapper with ties to Kendrick Lamar, Hitta J3’s frequent social media rants have drawn criticism from fans and insiders alike.
Hitta J3, who is reportedly a close friend or cousin of Kendrick Lamar, first made waves with his feature on the track “GNX” and an earlier hit in Compton. He recently found himself in a public feud with Toronto rapper Top5, who’s allegedly signed to DJ Akademiks’ label. Hitta J3 also stirred the pot by addressing Drake’s new freestyle about LeBron James, further entangling himself in the rumored Drake-Kendrick beef.
Hitta J3’s outspoken nature on Twitter has irritated many, including Ice, a co-host of the Joe Budden Podcast. Ice criticized Hitta J3’s increased online activity following his album feature, suggesting it’s more annoying than entertaining. In response, Hitta J3 unleashed a series of aggressive tweets, even threatening Ice. Defending his online presence, Hitta J3 tweeted, “What else is Twitter for? At least I know how to be entertaining, not emotional like y’all.”
The feud intensified as Hitta J3 continued to post, leading Kendrick Lamar’s fan groups to call him out for speaking too much.
Despite the drama, some acknowledged Hitta J3’s talent and urged him to prioritize music over online spats. Known for his street credibility and a past hit that Kendrick Lamar remixed, Hitta J3’s potential in the rap game is evident, but his social media antics risk overshadowing his music career.
The hosts speculated on Kendrick Lamar’s silence, wondering whether Hitta J3 acts with Kendrick’s implicit approval or if Kendrick simply doesn’t care. While some believe Kendrick might be using Hitta J3 to speak indirectly on his behalf, others feel Kendrick has distanced himself from the drama entirely.
SOUND and Noel wrapped up the discussion by suggesting this might be a calculated strategy to keep fans engaged. With both Kendrick and Drake known for their strategic moves, it’s possible they’re allowing the drama to unfold as part of a larger promotional game.
