Music video director itsvrtu concluded his year by releasing his annual highlight reel, which showcases his recent work and marks a personal tradition. In a recent Instagram post, he discussed his creative progress over 2024 and acknowledged the collaborative efforts that contributed to his success.
“2024, you’ve been incredible! This is my best year yet, and I’m grateful to do it with such a supportive community,” he wrote. He thanked those who engaged with his content and recognized the contributions of artists and producers he worked with throughout the year.
For itsvrtu, the release of his annual reel isn’t just a professional milestone—it’s also a way to honor his late mother. He explained that releasing the reel on January 3rd each year holds personal significance. “I drop my reel every year on the 3rd of January… to celebrate the woman who brought me to this life and made me who I am. I love you, Mae. Happy birthday,” he noted.
The 2024 reel includes a special moment featuring his niece. “Had to involve my niece in the video. I love you, princess,” he added, highlighting the importance of family in his work.
Throughout 2024, itsvrtu collaborated with various artists and producers. While he didn’t list specific collaborators in his post, he emphasized the collective effort behind his achievements. “Shout out to all of the talented artists and producers I create with,” he wrote.
He also encouraged viewers to watch the full reel, available through the link in his bio, while noting that he wasn’t able to tag everyone involved due to Instagram’s limitations. You can follow him on Instagram for more updates at itsvrtu.
