Realize Music: Sing, designed to harness the therapeutic benefits of singing, the app will offer a library of 1 million tracks, with weekly updates, through strategic agreements with UMG and WMG. The app launches on January 23, 2025, for Meta Quest VR, with plans for compatibility with Apple, Samsung, Sony PSVR2, and other devices.
Realize Music: Sing aims to reduce stress, promote relaxation, and boost mood by combining immersive audio-visual experiences with vocalization. Features include voice-reactive visuals, lyric visualization, and interactive activities like 3D painting and air drumming. Users can also create and share playlists. Subscription pricing starts at $9.99 per month or $99.99 annually.
Bryan Stone of UMG highlighted music’s potential to foster health and wellness, while Allan Coye of WMG emphasized the app’s blend of entertainment and self-care. Realize Music’s co-founders, gaming veteran Mike Wilson and wellness expert Mark Roemer, envision the app as a platform for personal music enjoyment, inviting users to rediscover singing’s therapeutic benefits.
Both UMG and WMG have a history of exploring music’s role in wellness through initiatives like UMG’s partnerships with Music Health, Thrive Global, and Endel, and WMG’s collaborations with LifeScore, MediMusic, and Spinnin’ Records. This latest venture seeks to further bridge music, technology, and wellness.
