Keith Lee recently opened up about his unique approach to food reviews during an insightful conversation with Shannon Sharpe on Club Shay Shay. Lee explained how he and his team select restaurants for their reviews, which are always based on recommendations or requests from the restaurant itself. This ensures that the review is requested, not unsolicited, allowing for a more genuine experience.
To maintain a low profile and prevent any bias, Lee goes to great lengths to remain anonymous. Often, he sends a family member, sometimes in disguise, to place an order and gather firsthand insights about the food, service, and atmosphere. After the meal, the family member returns with a detailed report on their experience.
If a restaurant receives a high rating, Lee personally visits the establishment to meet the owner, offer support, and even cover some of the expenses to help them manage the surge in business following the review. His goal is to not only assess the quality of the food but also to help businesses thrive.
One of Lee’s most memorable moments came when he shared the story of his first viral food review, which centered on Mr. Gary, a food truck owner. After tasting a burger, Lee posted a glowing video that quickly went viral, bringing an overwhelming amount of support to the truck. The massive response generated financial contributions for Mr. Gary, whose life was forever changed by the viral success.
Reflecting on his journey, Lee expressed deep gratitude for the unexpected bond he shares with his audience. He believes that his success is rooted in his authenticity, his commitment to doing things the right way, and his strong sense of purpose. Lee credits this genuine approach as the driving force behind the significant influence he holds, noting the power to positively impact both businesses and the people behind them.
In sharing his story, Lee continues to inspire both fans and entrepreneurs, showcasing the profound impact that authenticity, passion, and purpose can have in today’s digital age.
