Pharrell Williams reflected on the close relationship between Hip Hop and fashion during an appearance on Rick Rubin’s “Tetragrammaton” podcast on Wednesday (Dec. 4). The Grammy-winning producer discussed how Hip Hop has served as one of the greatest platforms for self-expression, particularly through style, and how the genre’s influence has been integral in shaping fashion trends.
“Hip Hop has been one of the greatest fashion shows and displays,” Pharrell said. He shared a personal memory, explaining how he was inspired by the iconic jean jacket worn by Mike D of the Beastie Boys, especially when it featured the Volkswagen charm on his chain. “That was everything,” Pharrell recalled, highlighting how Hip Hop’s visibility helped shape his own sense of style.
The conversation then shifted to the lasting impact of Run-DMC’s 1986 hit, “My Adidas,” which Pharrell credited with changing the fashion game. He noted that the track played a crucial role in revitalizing the Adidas brand, saying, “It saved the Adidas business,” and cemented Hip Hop as a major player in the fashion world.
Pharrell also reflected on his journey as the creative director of Louis Vuitton’s men’s line, a role he took on in 2023 following the death of designer Virgil Abloh. Despite not having set expectations for the position, Pharrell entered the role with a clear vision, focusing on telling stories inspired by travel and diverse cultures. “We get to tell stories, and I get inspired by different parts of the world,” he explained. “It’s a travel brand, so we constantly tell stories about humans traveling and what they learn in different areas.”
Pharrell’s appointment has had a significant influence on his peers in the fashion world. Earlier this year, Tyler, The Creator collaborated with Louis Vuitton for a capsule collection that included a wide range of items such as hats, sneakers, and golf accessories. In addition, Pusha T was named a house ambassador for the brand in July, praised for his ability to weave diverse cultural influences into the company’s menswear offerings.
