Rapper and entrepreneur Yung Joc recently joined ES$O and Hynaken on the BagFuel podcast for a wide-ranging conversation covering topics from business ventures to marriage insights and social perceptions. The discussion highlighted Joc’s depth as a thoughtful industry veteran who balances authenticity with business savvy.
Joc reflected on being a pioneer in business, noting that his car rental company, Import RS, operated similarly to the now-popular Turo model years ago. He emphasized that while rappers often aren’t recognized for their strategic business moves, many possess sharp minds and innovative ideas. Joc lamented how the industry frequently “typecasts” rappers, denying them credit for their entrepreneurial acumen.
Navigating social media scrutiny is no easy task, but Joc approaches controversy with humor and resilience. He explained that his “prankster” personality has always been a part of his public image, and even negative attention can serve as promotion. By maintaining a positive outlook, he turns online criticism into a form of engagement. Joc discussed the illusions of social media, revealing that some of his moments of apparent success were actually challenging times. For him, money offers options but doesn’t change who he is fundamentally. Staying grounded, regardless of fame or wealth, remains essential to his perspective on success.
Joc delved into cultural differences and how they shape perceptions and behavior. He discussed the unique pressures faced in Black culture, including how questioning and traditions influence actions. He also addressed the pervasive “crabs in a barrel” mentality within the hip-hop industry, calling for more collaboration and unity. Reflecting on Atlanta’s social scene, Joc commented on its changing restaurant culture, highlighting spots like Milk & Honey. He also observed how lifestyle habits differ across cities, contrasting Atlanta’s aversion to walking with New York’s pedestrian culture.
Turning the focus inward, Joc discussed being over 40 and how his approach to celebrations has matured, shifting from clubbing to dinner parties. Social media’s impact on perceptions of aging, especially for women, was another topic, with Joc noting how people in their 40s present themselves differently depending on where they live.
In a brief discussion about Kamala Harris, Joc acknowledged her historical role as Vice President, particularly for women of color. He reflected on the significance of representation and the impact it can have on future generations.
The conversation turned to Young Thug and his plea deal, with Joc offering observations on the conditions of release and timing. He highlighted the legal complexities surrounding the case, providing an industry insider’s perspective. Joc also mentioned a new movie, “Allure,” set to premiere on Tubi in November. The discussion covered the importance of quality and presentation in film projects, emphasizing the drive to meet high standards.
