On October 26 at 10 a.m. local time, Supreme will open its online store to new regions in Asia, including Hong Kong, Macau, Taiwan, and Singapore.
This digital expansion follows Supreme’s acquisition by French-Italian eyewear company EssilorLuxottica in July. The parent company purchased Supreme from VF Corporation for $1.5 billion, adding the brand to its portfolio, which includes Ray-Ban and Oakley.
Although Supreme operates 17 retail stores globally, its online shop was previously unavailable in these Asian regions. This move will strengthen the brand’s presence and growth under EssilorLuxottica’s ownership. Supreme founder James Jebbia supports the acquisition, saying it will help the label focus on its brand and customers.
Supreme’s online shop will be accessible via its website and mobile app on iOS and Android platforms.
