In this episode of ‘Miami On The Rocks Podcast’, Rome, the founder of the Miami-based clothing line ‘Trth’, takes listeners through the complexities of building and maintaining a successful brand. He started ‘Trth’ about three years ago with a vision of creating affordable luxury fashion. The name “Trth” symbolizes authenticity and carving one’s own path in life. According to Rome, a brand should have meaning beyond just logos on clothing, which is key to ensuring long-term success and a deeper connection with customers.
Rome’s best-selling product is his line of high-quality ‘Lux shorts’, which he has refined to reflect the luxury aesthetic of the brand. For marketing, he relies heavily on Meta (Facebook and Instagram) ads and collaborates with rising models who embody the brand’s hustle and ambition. He personally manages shipping and fulfillment, although he admits it can become overwhelming during busy times. Rome also emphasizes the importance of quality packaging and branding, as it contributes to creating a full luxury experience for customers.
Looking ahead, Rome plans to expand his team, streamline operations, and possibly relocate to a larger warehouse to keep up with demand. His advice to aspiring clothing line entrepreneurs is to seek out a mentor, as this can help them avoid common mistakes when starting out.
