In this episode of the ‘Concealed Media Podcast’, the hosts welcome two influential guests, Jake Strain, the CEO of SwaggerTown, and rising artist Diego Cool. The conversation delves into Jake’s multifaceted career in the music industry, his vision for supporting independent artists, and Diego’s artistic process and drive in today’s fast-paced world.
The episode kicks off with introductions, with Jake Strain described as a social media marketing manager, publicist, artist, and CEO of a record label, while Diego Cool is highlighted as both an entrepreneur and a creative artist. Both guests discuss the challenge of balancing fatherhood with their music careers, emphasizing how time management plays a crucial role in maintaining their success. Jake and Diego recount their first meeting during the COVID-19 pandemic through the social audio platform, Clubhouse. Since then, their relationship has grown, leading to musical collaborations like their recent release, “Whiskey Nights,” which they performed at the Camo Lounge.
Throughout the episode, they discuss their marketing strategies, focusing on social media and radio appearances as key tools in promoting their music. Diego shares his roots in music, revealing that he got his start with a group called LACB when he was younger. Despite working in different genres, the two artists explain how their collaboration works, combining their distinct musical styles. Jake also reflects on his preference for working behind the scenes in the music industry, where he feels most comfortable shaping the careers of others rather than being in the spotlight himself.
As the interview wraps up, they hint at upcoming projects, including a new song called “Wow” and a music video for “Whiskey Nights.” The episode concludes with the guests sharing their social media handles, inviting listeners to follow them and check out their latest work.
