While Black culture greatly influences fashion, only 7.3% of American fashion designers are Black, an underrepresentation that needs to be addressed. The McDonald’s Black & Positively Golden Change of Fashion Program is taking steps to tackle this issue by partnering five Black designers with five industry experts. This initiative provides these designers with life-changing mentorships, resources, and well-deserved recognition.
Recently, these talented designers showcased their work at McDonald’s Fashion House during the Essence Festival of Culture. Visitors had the opportunity to meet them, explore the venue, and virtually try on their creations, allowing them to express their inner fashionista.
Meet the Designers!
Nia Thomas
Based in New York City, Nia Thomas creates handmade knitwear inspired by her experience growing up as a Black woman in America. Her collection promotes sustainability by producing zero emissions and offers inclusive sizing for all. “I’m a one-woman show, showcasing the evolution of clothes through my own journey,” Nia says.
Instagram: @niathomas.co
Heart Roberts
A self-taught designer from Brooklyn, Heart Roberts is the creative mind behind the brand HEARTTHROB, which has already caught the attention of celebrities like Lizzo and Saweetie. His designs feature unconventional, wearable art with diverse textiles and textures, pushing fashion boundaries with unique silhouettes. “I do this for myself and to honor my grandmother,” he shares. “I want to build a fashion house recognized globally.”
Instagram: @teenagehearthrobb
Durell Dupard
Originally from New Orleans and now based in Los Angeles, Durrell Dupard named his brand, Freddie Estelle, after his uncle who passed away from cancer. His designs range from streetwear to formal styles and are known for their handmade crochet details. “My dream is to collaborate with a sewing machine company and donate sewing machines to underprivileged kids,” he says.
Instagram: @freddie.estelle
Larissa Muehleder
Born in Nigeria and now residing in New York City, Larissa Muehleder founded Muehleder to empower women. Her brand emphasizes community and inclusivity, offering affordable luxury with vibrant colors and playful shapes. “I want to help people find and connect with like-minded individuals,” Larissa explains. A portion of each sale supports a charity in Nigeria for women entrepreneurs.
Instagram: @muehlederlabel
Shareef Mosby
Richmond, Virginia-based designer Shareef Mosby began designing clothes at 15, naming his brand Victim 15 in reference to his family’s experiences. His work features a unique blend of denim, laser cutting, and 3D welding. “I’m excited to push my creativity and explore new designs,” he says.
Instagram: @shareefmosby
Learn more about these talented Black designers and follow their journeys on Instagram at @WeAreGolden.
