Coco Gauff has scored another endorsement deal, this time in the realm of nutrition.
The record-setting tennis star has been appointed as the Chief Smoothie Officer for Naked Brand in a groundbreaking, multi-year business venture. As a brand ambassador, she will help promote the company’s beverage offerings by leveraging her image.
“I love fruit and fruit juices,” Gauff stated. “They’ve always been a staple in my routine. Being named Naked’s first Chief Smoothie Officer is a huge honor and a perfect blend of my love for both. I’m thrilled to co-create real fruit juice smoothies with the innovation team and help shape the future of Naked.”
In a press release shared with ESSENCE, Glen Walter, CEO of Tropicana Brands Group, expressed excitement about the partnership: “We are thrilled to welcome Coco to the family and to dream and develop the future of the Naked brand and product portfolio with her unique perspective. As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco exemplifies being multifaceted and understands that one can excel in many roles simultaneously.”
This collaboration adds to Gauff’s expanding business ventures. According to ESSENCE, she became the world’s highest-paid female athlete in 2023 at just 19 years old.
Most recently, she was named a brand ambassador for Carol’s Daughter in a multi-year partnership.
“I’m thrilled to announce my partnership with Carol’s Daughter,” Gauff said in a news release earlier this year. “Their expertise in natural hair care is unparalleled, and I’m proud to align with a brand that shares my values. I’m excited to help further their mission of empowering women and girls to embrace their curls and coils with pride and authenticity.”
The brand highlighted that partnering with Gauff made sense due to her dedication to experimenting with hairstyles that reflect her confidence, challenging traditional beauty standards.
