The Travis Scott-directed music video for Future’s song “712PM,” the lead single from his most recent album I NEVER LIKED YOU, has just been made available.
The video, which was released on Tuesday (November 29), shows Future living it up as he is chauffeured about the city with a date before driving up to a waiting mass of admirers and photographers.
Following a two-year break, Future’s eighth studio album, I NEVER LIKED YOU, was released in April. It became the biggest album of the year at the time when it debuted at No. 1 on the Billboard 200 with 222,000 album-equivalent units in its first week. Additionally, it was his ninth No. 1 in a row in the past seven years, dating back to 2015’s DS2.
Pluto finds time to contribute his skills to the projects of his peers in addition to continuing to promote the album with visuals. Cardi B gave a sneak peek of a Future and Offset collaboration on Sunday (November 27), which will appear on Offset’s upcoming solo album. The excerpt received a deluge of positive feedback in comments from G Herbo, DJ Spinking, and others.
Offset’s solo album was initially scheduled for release on November 4, however it was postponed indefinitely in the wake of Takeoff’s on November 1. No new time has been allocated.
The next album Sincerely for You by Jacquees features a number of artists, including Future. Summer Walker, Dreezy, John P. Kee, 21 Savage, Tory Lanez, 6LACK, and others have made cameo appearances as well. Future is named as the album’s executive producer, along with Birdman, Ronald “Slim” Williams, and Jacquees himself, in addition to being a featured artist.
Jacquees discussed recruiting Future to executive produce the project in a July interview with REVOLT.
“Future is like my big bro and he’s always been somebody who has supported me,” he said. “We from the same side of the city in Atlanta — from the east side. Future has always been there for me, like, behind the scenes, so now it’s time to bring it to the forefront. He always tells me it’s time for me to be up here and how he wants to help me do it.”
“I was in the studio playing music, and Future says how he’s going to put the whole album together for me and produce my third album,” he continued. “This one is especially big — the third album has to be big. He reassured me that he’s gonna make sure the album is a huge success and that’s what Future did — we came up with a masterpiece.”
On December 16th, Cash Money Records will release the album.
