Rick Ross has recently penned his latest book, titled “The Perfect Day to Boss Up: A Hustler’s Handbook for Building Your Empire,” a timely endeavor spurred by the pandemic that prompted him to reevaluate and pivot his business model due to his heavy reliance on live performances and tours, aligning with the topics frequently explored in my work.
Additionally, Ross delves into the diverse landscape of his expansive business ventures, including the ownership of over 25 Wingstop franchises, a partnership with the rapidly growing Belaire Sparkling Wine company, and engagement in more than 20 other collaborative ventures.
Furthermore, Ross has effectively leveraged his residential property, which he acquired from Evander Holyfield, using the lessons learned from Holyfield’s financial missteps. Ross has transformed his home into a valuable asset, providing the setting for the filming of movies like “Coming to America” and “Superfly,” with numerous scenes being shot on his property.
